UGC Labo

AI UGC video

Give product ads a human starting point.

Outline a UGC-style product story before you commission, create, or test a short video campaign.

Build a UGC creative brief

Creative-brief planning is available now. Finished-video rendering, export, and delivery are not currently provided.

Abstract planning animation—not a generated customer ad.

A simple way to get an UGC ad moving.

1

Name the product tension

Start with the problem, occasion, or desire the product can answer.

2

Set the human point of view

Choose a believable use moment and a reason the viewer should keep watching.

3

Leave with a reviewable brief

Use the outline to align creators, reviewers, and production partners.

Before you make the brief

Bring the inputs that keep the ad specific.

  • A clear product or collection
  • The buyer and shopping moment
  • One action you want the viewer to take